Associate Manager, Marketing Operations

Job Description

We are seeking a proactive and adaptable Marketing Operations Specialist to join our marketing team. In this role, you will be responsible for optimizing marketing processes, systems, and campaigns while fostering a culture of collaboration and continuous improvement. You will work closely with cross-functional teams to ensure seamless execution of marketing initiatives and drive data-driven decision-making. This role requires a forward-thinking mindset, strong communication skills, and the ability to navigate challenges in a dynamic environment.

Key Responsibilities:

• Marketing Operations Management:
  • Manage and optimize marketing workflows and processes to ensure efficiency, scalability, and alignment with evolving business needs.
  • Maintain and enhance the marketing technology stack (e.g., CRM, marketing automation tools, analytics platforms) to support campaign execution and reporting.
  • Ensure data accuracy and consistency across systems, resolving discrepancies and improving data integrity.
  • Drive the integration of marketing tools and platforms to enhance operational efficiency and campaign effectiveness.
  • Support the creation, execution, and optimization of automated email campaigns, lead nurturing workflows, and data segmentation.
• Campaign Management Support:
  • Collaborate with cross-functional teams to plan and execute multi-channel marketing campaigns (email, social media, paid ads, content marketing).
  • Partner with Data Analysts to monitor campaign performance, providing actionable insights to optimize future efforts.
  • Conduct A/B testing, segmentation, and other optimization tactics to improve campaign ROI.
  • Utilize project management methodologies to ensure campaigns are delivered on time, within scope, and meet performance goals.
• Process Improvement and Efficiency:
  • Identify opportunities to streamline marketing operations and campaign workflows, advocating for innovative solutions.
  • Document and maintain standard operating procedures (SOPs) to ensure consistency and scalability across campaigns.
  • Collaborate with internal teams to recommend process and tool improvements based on performance data and feedback.
• Data and Analytics:
  • Track, analyze, and report on key performance indicators (KPIs) to measure the success of marketing campaigns and operations.
  • Generate regular reports to evaluate marketing activities and ensure alignment with business objectives.
  • Interpret campaign data to provide actionable insights and recommendations for improving ROI.
• Collaboration and Change Management:
  • Work closely with cross-functional teams to ensure alignment on marketing goals, strategies, and execution.
  • Foster open communication and collaboration across departments to break down silos and drive shared success.
  • Act as a change agent, encouraging adoption of new tools, processes, and best practices to improve team efficiency and effectiveness.

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Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-4 years of experience in marketing operations, campaign management, or related roles.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Dynamics, Salesforce), and analytics tools.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Proficient in Microsoft Excel with the ability to analyze and interpret data.
• Excellent communication and interpersonal skills, with the ability to build strong relationships across teams.
• Strong problem-solving skills and a proactive approach to identifying and addressing challenges.
• Demonstrated ability to adapt to change and drive process improvements in a dynamic environment.

Preferred Skills:

• Knowledge of A/B testing and campaign optimization techniques.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Familiarity with HTML for email templating.
• Understanding of data privacy regulations, such as PDPA.

Desired Traits:

• Adaptability: Thrives in a fast-paced environment and embraces change as an opportunity for growth.
• Collaboration: Builds strong relationships across teams and fosters open communication to break down silos.
• Proactive Problem-Solving: Identifies challenges early and takes initiative to implement solutions.
• Change Advocate: Encourages the adoption of new tools, processes, and mindsets to drive continuous improvement.
• Resilience: Maintains a positive attitude and perseveres through challenges to achieve results.

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